It’s obvious that consistently generating qualified sales leads is essential in running a successful print shop, yet so many business owners fail to consider the importance of digital marketing in driving new business.
“I don’t have the time.”
“My business is doing just fine without it.”
“I don’t have the expertise and don’t want to pay someone who does.”
These excuses for not implementing online marketing strategies can seriously limit the growth of your shop.
There are more prospects looking for your products and services online than you could ever dream of finding locally.
By using digital marketing, you can reach a massive audience of potential buyers and transform your business.
If that’s not enough to get you excited about the power of digital marketing, consider some of the other major advantages:
Connect with the best prospects: With digital marketing, you can reach a targeted audience of prospects that are most likely to buy from you.
This leads to more sales and a significantly higher return on investment compared to traditional marketing methods.
Easily measure the success of your campaigns: With the amount of data that you can collect on each of your marketing campaigns, there is no guesswork in knowing whether or not your strategy is effective.
The numbers don’t lie!
Systematize your marketing and scale up quickly: Once you have implemented a new digital marketing strategy and measured its performance, you can easily increase your marketing budget to bring you more leads without having to invest more time.
The best part is that you can feel comfortable investing more, because you will already have the data to prove that you will profit.
I could write an entire post on the benefits of digital marketing alone, but let’s shift our focus to the top strategies that you can implement at your own print shop to start bringing in more leads.
Which Digital Marketing Strategies Should I Implement At My Print Shop?
Start a blog on your company website
Starting a blog can be an excellent inbound marketing strategy to generate leads and make more sales.
Blog posts give you the opportunity to provide your customers and prospects with valuable information to establish yourself as an expert in the industry.
This is a great way to build brand awareness and create relationships with your potential buyers that will make them much more likely to buy from you and become loyal customers.
Customers searching for products online tend to pick the companies that they trust and see as thought leaders in their industries.
A blog filled with valuable information is a great way to position yourself as that thought leader.
Improve your SEO
SEO, or search engine optimization, involves increasing your visibility in the search results of major search engines.
Search engines (primarily Google) are the first place your customers are turning to when they are looking to buy the products that you offer.
If you aren’t showing up on the first page of Google when customers are searching for your products, you are missing out on a ton of potential sales.
Search engine optimization can be done on both a local and national level. Whether you only provide products to customers in your area, or you sell to people all over the country, SEO will get your business found by many more of your prospective customers.
SEO can require a lot of work, so it usually makes sense to hire a company or consultant to implement the strategy for you. That being said, it consistently produces a high ROI for companies that implement the strategy properly.
Advertise on Google
Similar to SEO, running a Google Ads campaign will do wonders for improving your search visibility and connecting you with prospective customers searching for your products and services.
The obvious drawback of Google Ads, as compared to SEO, is that you are paying for clicks to your website.
On the other hand, it takes much less time and effort to get yourself on the first page of search results with this strategy. You can expect to start seeing new leads come in within a couple weeks of launching an ad campaign with Google.
The beauty of Google Ads is that any print shop can instantly compete with large companies to be found by prospective customers.
I highly recommend that you consider running Google Ads if you need to bring in more qualified leads quickly.
Get started with Email Marketing
Email marketing is one of the most effective ways to stay top of mind with your customers and prospects.
The goal here is that any time someone needs a product that you offer, yours is the first company they’ll turn to.
We just went over some strategies you can use to increase your search visibility and get your website found by your target customers.
After you collect their lead information from doing so, you should be using email marketing to follow up with additional content that will help turn them into customers.
Many businesses make the mistake of thinking that they are done once they have generated new leads and sales.
By email marketing, you can effectively continue to communicate with the prospects and customers you’ve already pulled in to keep them coming back to your shop.
Get Help Managing Your Shop
When you implement these strategies and start to see an influx of sales, it’s important that you have systems in place to handle your order volume efficiently.
Too many sales is among the best problems you can have in a business, but you want to be sure that you are setting yourself up for maximum success with an organized and efficient workflow that will allow you to scale up your production without affecting your ability to provide great customer service.
If you’re interested in learning more about how Printmatics helps print shops simplify their business management and optimize their workflow, click below to get in touch with us.